Fashion retailer Asos has introduced a conversation-based AI agent that provides customers with a personal stylist experience ...

ASOS is primed finally to launch a full expansion into the U.S. with its Nordstrom equity partnership. McKinsey notes online fashion sales have increased significantly, with this trend likely to ...

Asos CEO José Antonio Ramos Calamonte told an audience at the World Retail Congress it is focusing on customer relevance, full-price selling and AI-powered personalisation as it enters its next phase ...

Online fashion and cosmetics retailer Asos now has an in-app tool to help customers see clothing sizes based on prior purchases and returns. New customers who answer questions about their height, ...

Asos, the British online fashion retailer, has opened its first pop-up store in the U.S. The temporary retail space, named "Summer, Styled by Asos," is located at 120 Wooster Street in SoHo, New York ...

Virtual try-on allows customers to view how selected products might appear on them. Credit: © 2026 ASOS plc. Asos launched the feature in collaboration with AI ...

A 275% jump in profits and first half sales that hit a record £2 billion - that's the good news from e-commerce retail pureplay ASOS, but not good enough to dispel concerns about the impact of lifting ...

Chief executive José Antonio Ramos Calamonte said there was 'significant progress and momentum' in the group's mission to ...