Remember when “mobile advertising” just meant “banner ad”? And banner ads were aimed at no one in particular? Sure, brands could target certain handsets or carriers, but for the most part, mobile ...

Pinterest attracts users who want inspiration and solutions, not passive browsing. The platform now reaches 600 million monthly active users, many of whom arrive with clear intent to research, plan, ...

Google released a direct response ad format for YouTube on Thursday that will make YouTube ads more shoppable, and more closely integrated with a brand’s Google Merchant Center account. The idea is to ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

It’s been less than a year since Instagram brought advertising to Instagram Stories — a format that its owner Facebook said in November has more than 300 million daily users. Since then, it’s been ...

Pinterest has begun alpha testing a new advertising product that allows brands to reach consumers from a more prominent position within the company’s mobile app. With the “Premiere Spotlight” ad, as ...

Google will soon make it easier for its users to find and purchase the objects they see in some images. The new advertisement format is called 'shoppable ads,' and it enables advertisers to share ...

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Google Ads is letting advertisers run an experimental ad format specifically for promoting Black Friday and Cyber Monday deals. From now until November 27th can serve a special Black Friday promotion ...