As ad-supported streaming scales, monetization is becoming more complex – and more scrutinized. In this ... Read More ...

As it wraps its third year in the ad business, Netflix is switching to a new metric to capture viewership on its ad-supported tier. The streaming giant said Wednesday it now reaches more than 190 ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Managing digital campaigns for the mid-market is hard. That’s because ...

SAN FRANCISCO--(BUSINESS WIRE)--Hightouch, the leader in data and AI for marketing, today announced the launch of Ad Studio, designed to help marketers create high-quality, on-brand ads at scale. As ...