Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...
Ad industry M&A activity is expected to surge in 2025. Key areas of interest include retail media, streaming TV, influencer marketing, and AI. Insiders think companies like Accenture, AppLovin, and ...
Following a tepid 2023 for ad tech M&A, the sector had a little heat in 2024. There were noteworthy deals throughout the year, including LiveRamp’s acquisition of data clean room startup Habu in ...
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