If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity Software (NYSE:U) has partnered with Nexxen to bring Unity’s large in-app gaming ad supply into Nexxen’s demand-side platform. The collaboration focuses on AI-resilient, non cookie dependent ...

Unity survey showed 44% of players would quit and 47% would uninstall a game due to poor ad experiences. Upcoming features include AI-powered content tagging, custom insights, and a universal creative ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

The ability for advertisers to target ads to gamers while they’re playing games is one thing. But reaching those players across CTV, mobile and the web, in addition to when they’re actually in a ...