Instead of optimizing for raw reach, social platform Spill is trying to build a business around trust, safety and tight-knit ...

JioHotstar’s signal-led advertising partnership with Instamart is pushing OTT beyond awareness-led campaigns into measurable, ...

Picking how to pay for your advertising is just as important as deciding where to advertise. Different billing and ad payment model examples serve different goals — some are better for awareness, ...

Alphabet reported a record 350 million paid subscriptions in Q1 2026, driven by YouTube Premium, YouTube Music, and Google One, marking a shift from ad-heavy revenue toward a hybrid model. YouTube ...

Apart from dominating the entire tech market, we all know that Apple also wants to improve it. True to its mission, it has announced yesterday that it will now block adverts on its smartphones and ...

The community-first model sounds compelling creatively, but scaling it has depended on solving one of the longest-running ...

Tim Berners-Lee, the inventor of the World Wide Web, has warned that large language models (LLMs) may replace humans in consuming the internet - suggesting that the ad model estimated by the IAB to ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...