Amazon’s advertising platform is undergoing major changes in 2026, with AI-driven targeting, new ad formats, and smarter attribution models reshaping campaign strategies. Updates include enhanced view ...

Hundreds of large Amazon sellers are boycotting the online retailer's advertising platform on Wednesday to protest the policy changes.

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Amazon (NASDAQ: AMZN) has quietly built a digital advertising business that's now too big to ignore. In 2024, Amazon Ads generated more than $50 billion in revenue, making it one of the ...

The new hot trend is what’s known as Model Context Protocol, or MCP. And Amazon Ads is entering the fray with a built-in MCP product meant to be a first foot in the door for advertisers using agentic ...

Selling a self-published book on Amazon takes more than great writing — it demands a smart ad and marketing strategy. From pre-launch planning to PPC campaign structure, authors who treat their books ...

Amazon is remaking the center of its ads business. What began as sponsored product placements tied closely to its retail marketplace has grown into a full-scale media network spanning streaming TV, ...

Amazon posted uneven Q4 financial results, but advertising remained a bright spot for the e-commerce giant. Revenue derived from ad sales rose 22% year over year to $21.3 billion for the quarter that ...