InMobi today announced the acquisition of MobileAction to help app developers and marketers maximize visibility and reach new iOS app users.

Apple today announced the “biggest update since its launch” for the Analytics platform inside App Store Connect. Apple touts that there are more than 100 new metrics, new cohort capabilities, new ...

Ad and commerce tech company InMobi has acquired MobileAction, an optimization and analytics platform for app developers ...

A developer who ships a solid app and then picks keywords by intuition is competing against teams that run keyword research, track position changes weekly, and monitor competitors' listing updates.

Apple rolled out what it calls the biggest update to Analytics tool in the App Store Connect app since the tool launched in 2018, according to a new update Wednesday. It gives app developers a ...

App Store optimization (ASO) and Apple Search Ads (ASA) are potent tools for promoting apps that can significantly boost conversion rates. Every prospective user encounters an app’s page in the App ...