Ulta Beauty plans to launch an expanded customer loyalty program starting next year. The beauty retailer’s Ultamate Rewards loyalty program will relaunch with a new look, feel and a new name, Ulta ...

“In a time where some loyalty programs are giving less, Ulta Beauty Rewards is proud to give the same amazing benefits our members love, in addition to an even better birthday experience,” said Kelly ...

Ulta Beauty Rewards isn’t just a loyalty program—it’s a savings powerhouse if you know how to work it. From timing purchases during bonus events to saving points for maximum redemption value, savvy ...

Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. What’s a five-letter word for “rewarding” in the beauty category?

Loyalty programs encourage shoppers to return to retailers by offering incentives like special discounts, sales, or free ...