Prof. Richard Thaler, one of the founders of the field of behavioral economics, will discuss his Nobel Prize-winning research at this year’s Nora and Edward Ryerson Lecture. The lecture, entitled ...

In its early days, behavioral economics was focused on documenting human deviance from rational action. It began as a challenge to the mainstream neoclassical economics model, which assumes people are ...

Daniel Kahneman is the Eugene Higgins Professor of Psychology and professor of public affairs in the Woodrow Wilson School of Public and International Affairs at Princeton University. He holds a BA in ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...