Shaping behavior has always been an integral part of design, but whether the design is good for users isn’t always clear cut. Since first being coined as a term in 2010, Behavior Design has grown in ...

It’s a common sight: office walls covered in sticky notes with labels like “frugal Fran” and “adventurous Adam.” In the past 10 years, there’s been a flurry of interest in this type of empathetic user ...

Tech leader acquires NYC-based UX strategy and design company Behavior Design and pharma & life sciences Cloud Solution firm Cabeus NEW YORK & LONDON & MUMBAI, India–July 17, 2019–Orion Business ...

Global technology services firm Orion Business Innovation has acquired two companies: Behavior Design and Plainsboro-based Cabeus. Orion is focused on enterprise digital transformation and digital ...

Digital products can directly influence and modify the way users’ behave both online and offline. By applying theories in psychology and behavioral economics to user experience design, designers can ...

In his opening keynote this morning at the J. Boye 2009 conference, BJ Fogg presented his views on why Facebook and Twitter are the rock stars of social media, and how they got there. Weaving in ...

From the moment Lorraine Justice, Ph.D., observed an industry shift toward products and experiences being designed based on human behavior, she grew captivated by design research. “In order to design ...