EVERCOAT ® partnered with Cincinnati-based agency Hyperquake to modernize & elevate the brand. As part of the refresh, the brand completely overhauled its go-to-market approach, including packaging ...

Innovative, better-for-you beverage brand Hoplark is unveiling a comprehensive brand refresh, introducing a new visual identity inspired by how people actually drink today — moving fluidly between ...

A smart brand refresh builds trust, attracts new customers, and keeps loyal ones. Learn how to modernize your brand without ...

Two years after a brand refresh, the launch buzz is a distant memory. That’s when you see if the changes really took root. Some brands keep building on that momentum. Others drift back into old ...

Imagine your brand has just undergone a refresh. A sleek new design system is in place, a fresh logo now embodies your brand, or perhaps even the tone of your brand’s voice has evolved. These changes ...

I’ve been part of dozens of brand refresh conversations over the years, and the part people don’t talk about enough is how emotional they can be. Legacy logos, founder-era colors, old taglines and the ...

Freedom has unveiled a brand refresh that it says introduces a more modern look while reinforcing its current values.

When it comes to fitness ads, some images have become staples — high intensity, seamlessly executed workouts and the perfectly placed bead of sweat. While great for turning up the drama, such imagery ...

East Lansing, MI (RestaurantNews.com) BIGGBY® COFFEE, the 430+ unit high-energy coffee franchise, is celebrating its 30th anniversary with a major brand refresh. This marks the most significant update ...

A refresh can be a great way to update your company branding and image. But it should only be done for the right reasons, such as a changed or expanded product offering, focusing on a different market ...

It has been over four decades since Korean Air’s last brand refresh in 1984 -- and only the second in the airline’s 55-year history. Its new visual design, developed in collaboration with global brand ...