Designs on Digital: Philippe Martinez at the Pasadena office of 3DXcite. The image in the magazine ad is familiar: a new car is shown speeding along a curved road against the backdrop of a lush, green ...

Abilify Asimtufii, the bipolar I disorder treatment from Otsuka and Lundbeck, has entered the world of CGI animation as part of a multichannel direct-to-consumer (DTC) campaign. The two drugmakers ...

Computer-generated imagery (CGI) is no longer just the domain of blockbuster films or high-end commercials. Today, it’s becoming a core part of how agencies deliver content across digital platforms.

AI-generated visuals, full computer-generated imagery (CGI) and mixed reality campaigns are everywhere right now. Many brand leaders are still trying to understand which approach actually fits their ...

As Campaign UK wrote, "British Gas seeks to occupy a warm spot in consumers’ hearts with a new cutesy CGI campaign." Nothing wrong with that, especially when the energy provider becomes the second UK ...

L’Oreal Thailand has partnered with McCann Worldgroup agencies, including McCann, MRM, and Craft, to roll out a creative CGI-led out-of-home (OOH) and digital campaign for the launch of its UVD ...

Claire’s will mark the 50th anniversary of Hello Kitty with a “Hello Kitty, Hello World” yearlong effort. Launching on Wednesday, the project will span in-store activations, digital takeovers, ...