The New York Yankees recently announced a new partnership with GameOn Technology that aims to help sports fans have authentic conversational experiences. The intelligent chat platform powered by ...

NEW YORK (AP) — Major League Baseball players have agreed to let a tech company create AI characters of themselves that can chat and interact with fans. Under an agreement announced Thursday between ...

Powered by WhatsApp Community Chats, The Chat offers a limited number of fans front-row access to live reactions, behind-the-scenes insight, and genuine conversations alongside stars like LeBron James ...

Online deepfakes are frowned upon, but Meta introduced its AI Studio that banks on this idea, but this one will be at creators' discretion to help them answer fans and followers via Instagram DMs.

Against a saturated — and more expensive — sports marketing landscape, Lay’s is trying to recreate one of the internet’s most intimate spaces: the group chat. The PepsiCo-owned snack brand is hosting ...