PROVIDENCE, R.I. (WPRI) — Contrary to popular belief, Christmas Tree Shops does not sell Christmas trees. That is why the retailer is rebranding itself with a logo and name that veers away from the ...

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EMILY. OH, BRENNA, ERICA. SOON THE ICONIC CHRISTMAS TREE LOGO COULD BE A THING OF THE PAST. AND SHOPPERS COULD START SEEING THOSE GOING OUT OF BUSINESS SALES AS SOON AS THIS THURSDAY. AND FOR SOME I ...

A logo seems like the perfect vessel to show off key moments in a brand's yearly calendar with a clever addition or temporary iteration, but you’ll be surprised to find out that some of the most ...