Instagram is rolling out a new tool called Your Algorithm that gives you direct control over the videos that fill your Reels tab. Your interests shift as time moves on. Now your feed can shift with ...

In a move that will please some of Instagram’s critics, the company will now allow users to reset the recommendation system that powers what they see in their feeds. “We want to make sure everyone on ...

The “lazy influencer” is finished.Social media hierarchies stayed frozen for a decade. If a content creator hit a million followers in 2016, they owned that crowd. It was a closed system where huge ...

Today, we’re introducing additional insights for parents so they can better understand their teen’s algorithm on Instagram ...

Meta has good news for Instagram users unhappy with their recommendations algorithm. The company is testing a feature that would allow users to get new recommended content. Meta is gearing the feature ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

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In 2025, the Instagram algorithm has become more advanced than ever, using artificial intelligence and machine learning to decide what content users see in their Feeds, Reels, Stories, Explore pages, ...

Sends-to-reach ratio is a crucial ranking factor on Instagram. Instagram aims to promote content that users actively share with others. Creating shareable content can potentially improve reach and ...

Instagram has rolled out a major 2026 algorithm update that sharply reduces the reach of reposted content across photos, videos, and carousels, prioritizing original creators in Explore and ...

Instagram is testing the ability for users to reset their recommendations, the company announced on Tuesday. By resetting your recommendations, you would be starting fresh and retraining the app’s ...