NEW YORK, March 11, 2021 /PRNewswire/ — The National Advertising Division (NAD) of BBB National Programs determined that Colgate-Palmolive Company supported advertising claims that its Optic White ...

Colgate Optic White is expanding its portfolio of oral care offerings. To launch its new Optic White Renewal toothpaste, the brand is partnering with musician Sheryl Crow to help spread the word.

Colgate-Palmolive will introduce new packaging and marketing for its toothpaste products, after Texas Attorney General Ken Paxton expressed concern that its marketing of fluoride could harm parents ...

A panel of the National Advertising Review Board (NARB), which hears appeals from the National Advertising Division (NAD) of BBB National Programs, has recommended that Colgate-Palmolive Company ...