Why it matters: YouTube’s algorithm heavily influences what you watch next, so curating it can keep your feed relevant and engaging. Key control tools: Likes, dislikes, subscriptions, and the ...

YouTube tests split-screen livestream ads amid algorithm shifts YouTube is piloting a split-screen ad format for livestreams on iPad, letting streams play while ads run, as major 2026 algorithm ...

YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...

"If you randomly follow the algorithm, you probably would consume less radical content using YouTube as you typically do!" So says Manoel Ribeiro, co-author of a new paper on YouTube's recommendation ...

YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users. The YouTube team published a similar video ...

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. We know at least some ...