Synchronizing sales and marketing around a unified, customer-centric approach is essential for pharmaceutical companies ...

AI-powered customer segmentation is transforming how brands connect with their audiences, moving beyond static demographics to real-time, behavior-driven insights. By unifying data across systems and ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

Health and wellness is a highly dynamic category, shaped by the impact of new trends. The basis for segmentation is the adoption curve. Different trends are at different stages of adoption, i.e.

To learn more about our editorial approach, explore The Direct Message methodology. In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

DemoStats demographic data reveal how major Canadian markets have changed. PRIZM® segmentation and MobileScapes movement data show ...

Midan Marketing will conduct a free, live webinar to share its proprietary Meat Consumer Segmentation research, initially presented at the 2017 Annual Meat Conference. Principals Michael Uetz and ...

Strong growth and raised guidance sit alongside major AI work at Verizon, about to be unveiled with a brand new AI tech stack ...