Better Post analytics is coming to LinkedIn. This is great news for content creators who want better insights into which types of content are performing best on the network. While LinkedIn was a bit ...

Using advanced customer analytics — and especially predictive analytics — to improve the ROI of a digital environment is a promised land that many businesses strive for but few have reached ...

Data analytics is the science of analyzing raw data to make conclusions about that information. It helps businesses perform ...

Google Analytics coding analyzes Web page content to determine the most commonly viewed pages and how to categorize them. Both the Top Content and the Content By Title sections of Google Analytics are ...

Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing. Peter Drucker once said, “If you can’t measure it, you ...

Content marketers are increasingly tasked with making sense of large and unwieldy data sets. However, they often lack the skills to process this data, creating a paradoxical relationship between ...

CHICAGO, April 9, 2019 /PRNewswire/ — Syndigo, a Chicago-based portfolio company of The Jordan Company (“TJC”), announced today that it has acquired San Francisco-based Content Analytics, an industry ...

Content analysis is a research technique used in management, marketing, health, and the social sciences to analyze verbal and written material. The technique uses a set of codes to reduce volumes of ...

WPVIP, the provider of enterprise WordPress solutions and a part of the Automattic (parent company to WordPress) brand has agreed to acquire Parse.ly, a real-time content analytics provider and ...

Educational institutions from K-12 through grad school are increasingly taking a more proactive approach to safety and security. One key technology that is making a difference is video content ...