Digital content experiences platform provider Contentstack Inc. said today it has acquired the customer data platform startup Lytics Inc. for an undisclosed price. By acquiring 11-year-old Lytics, ...

We're thrilled to announce the launch of Catalyst, an extraordinary new personalization platform that puts the right content - including coupons, offers, circulars, etc. - in front of any consumer, ...

Marketers who are strategically integrating generative AI with robust data standards are achieving unprecedented content personalization at scale. And marketers who use genAI are reclaiming hours each ...

Mid-market retail brands are increasingly adopting first-party and zero-party data strategies as third-party cookies are phased out, centering on loyalty programs, progressive profiling, and ...

Contentstack is declaring the end of traditional Content Management and the era of rule-based personalization. In its place, the company is promoting a new approach centered on real-time, ...

NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a strategic collaboration between NIQ ...

Streaming platforms are deepening their use of AI to personalize recommendations, optimize content discovery, and even guide production decisions, but research warns this may narrow creative diversity ...

Learn how AI in content marketing uses predictive personalization and machine learning to boost engagement, rankings, and ...

The number of customer digital touchpoints continues to increase unabated. And that means our marketing efforts are more measurable than ever and marketers are expected to be able to connect the dots ...

In a digital-first era, customer loyalty is no longer an expectation. It’s something that can’t be bought or bribed, but rather earned through intentional action. Yet content marketers can build ...

Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly ...