The next ad a Snapchat user sees may not look like an ad at all. It will look like a chat. Snap Inc. has begun rolling out a ...

The Google-supported startup AdLingo puts chatbots inside of display ads, enabling brands to have one-to-one conversations with consumers. AdLingo, a conversational marketing platform and part of ...

Oppsense Digital and Ingosa are committed to providing Canadian brands with unprecedented opportunities with AI-driven conversational display banners. TORONTO ...

Early performance data shows ChatGPT’s in-conversation ads achieving higher click-through rates than display and podcast formats, helped by contextual integration with user queries. However, limited ...

We examine the introduction of advertising to ChatGPT and what it could mean for advertisers, consumers, and the wider AI ecosystem, calling on a range of industry experts for their insights.