IT’S TOUGH to have a conversation about customers or customer experience these days without encountering the “360-degree view of customers” at some point along the way. It seems every vendor has some ...

Every day, marketers have to eat a big bowl of alphabet soup. The marketing solution acronym game leaves marketers confused by similar sounding solutions which perform different tasks. With ...

In response to consumer expectations reaching an all-time high, most companies have improved their customer-facing operations. With just a few clicks, customers can quickly find a provider's best ...

Even without a true 360-degree customer view, companies can come close to it by using some different identity resolution technologies. Despite what some technology vendors may say, achieving a ...

The customer experience arms race—the drive for businesses to give customers more and more convenience, speed, and personalized service—has created an overwhelming tsunami of tools, apps, and data ...

Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

Customer 360 is a practice that involves gaining a comprehensive view of customer behaviors and preferences by aggregating data from all sources, including multichannel touch points, between a ...

“Customer obsession is something we hear a lot about in marketing,” David began. “Maybe obsession is too far… but why is it so important for marketing to be customer-centric? Is this an entire shift ...

No matter what industry you're in, all customers want to feel like they are the most important customer in your business. For that feeling to resonate through your customer base, you must not only ...

Emarsys is primarily a marketing customer data platform that operates using a holistic view of each customer. Its focus is on consolidating data to offer companies insights for one-to-one customer ...

CMOs today are navigating one of the toughest cycles in recent memory. Marketing budgets are stagnant or shrinking even as the cost of media, labour and MarTech continues to rise. The mandate has ...