Omnicom is going “all in” with a singular Data Management Platform offering that will support audience segmentation and ad optimization across its two key media agencies, OMD and PHD. Driving the ...
Salesforce’s data management platform (DMP) continues the strong ascent it began last quarter, according to Advertiser Perceptions’ Q4 Programmatic Intelligence report, and has moved closer to ...
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Google is testing a new ad-tech product — a data management platform (DMP) — that it will be hoping ...
NEW YORK--(BUSINESS WIRE)-- Voltari Corporation (NSDQ: VLTC), an innovator in data driven solutions for smart marketing and advertising, announces the hiring of DMP ad tech industry veteran Michael ...
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