As a strategy, dynamic pricing is largely based on factors including market trends, historical data, how much competitors are ...

Dynamic pricing has been around online for years, but it may soon be coming to your local brick and mortar grocery store.

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

You may have already noticed an influx of digital price tags at your local grocery store. Here's why some are concerned about ...

Burc Tanir is the CEO of Prisync, a pricing optimization software company helping e-commerce businesses apply smart data-driven pricing. For small businesses, Black Friday and Cyber Monday (BFCM) ...

As an industry, we have been discussing dynamic pricing for more than a decade. Numerous iterations pop into the public forums occasionally: variable, seasonal, and, lately, surge pricing. Last week, ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. 2024 looks set to be defined by conflicting indicators, ...

(NerdWallet) – If it feels like prices are on a roller coaster ride during the holidays, you’re not imagining things. Strategies such as dynamic pricing and surge pricing mean that prices may change ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...