Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

The opinions expressed in this article are the authors’ own and do not reflect MM+M or Haymarket Media. In a recent Q&A published in MM+M, a client-side marketer explained why she’s given up on ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

In 2021, the programmatic ad spending budget for U.S. advertisers soared to an impressive $106 billion, reflecting a remarkable year-on-year growth of 41%. Forecasts from eMarketer anticipated a ...

The dating app has announced a new programmatic ad partnership with Google. IBM Blockchain Aims To Boost Unilever And Digital Media Ad Profit The new partnership between the world's second-biggest ...

Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...

Spending on programmatic ads in the UK is getting closer than ever to smashing the £1 billion mark, now accounting for nearly half of all display ads. By 2018 it is estimated that around 70-80% of ...

Strolling the Croisette in Cannes during the Lions festival is a bit like walking a real-life version of the online advertising supply chain. It’s an omnium gatherum of agency holding companies, ad ...