The perfect subliminal message is something of a unicorn for marketers. It’s true that there are subtle ways that marketing and advertising can affect our decisions, but there’s no way to insert ...

So many words have been written on marketing and sales alignment yet most marketing and sales teams remain misaligned. According to IDC, B2B companies’ failure to align sales and marketing teams ...

Picture this… you’re working on finalizing the strategy for a new digital campaign meant to launch in four weeks. You have a whole team of content creators, designers, and web developers — and setting ...

KINGSTON, Jamaica — Marketing strategy and creativity was on full display at BrandCamp last Wednesday as Flow’s Head of Marketing, Latoy Lawrence, took communication and marketing students on a ...

There is a quiet revolution underway in the way brands are being built. It challenges some of the most enduring ideas in marketing — that consistency is strength, that control builds equity, that ...

The necessity of flow originated with our customers. After working with lead gen marketers on one-off campaigns, it became clear that their sales teams needed nurtured leads, the kind that engaged at ...

MANCHESTER – Just Flow Events & Marketing, a full-service strategic marketing agency, has been recognized with two 2022 Silver Davey Awards. An award in the Integrated Campaign – Non-Profit category ...

I am often confused by the decisions normally very smart entrepreneurs make when it comes to marketing and sales, and growing their companies. It’s as though logic flies out the window and emotions ...