Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

Over the last few years, you’ve likely been hearing the term "generative AI" constantly, bringing pure AI back into the fore as well—even though AI has been a part of retailers’ businesses for over ...

I’m excited to head up the predictive analytics team within the HDR consulting group. However, I’m not sure people know what predictive analytics is, or who does it, or what it’s used for. As HDR’s ...