Kellogg's Froot Loops and clothing brand Awaytomars this week unveiled their collaborative clothing and accessories line inspired by the aesthetics of the cereal brand, including mascot Toucan Sam and ...

SERIOUSLY LOOPY: As far as brand mascots go, “Toucan Sam” is a pretty colorful character, with a tricolored bill inspired by Froot Loops’ original colors. But Kellogg’s is taking a more kaleidoscopic ...

Usually, when I think of wearing my breakfast, it's because I've spilled food on myself, but not this time. The AWAYTOMARS x Froot Loops fashion collab will let you rock your favorite breakfast cereal ...

Calling all '90s babies and cereal stans (a venn diagram that is truly a circle): now you can eat your fave throwback cereal, and wear it, too. Froot Loops has its own fashion line now, and it's a ...

Kellogg’s Froot Loops is the latest food brand to offer brand-themed apparel. To develop the capsule collection, Froot Loops collaborated with AwayToMars, a U.K.-based “co-creation” platform. The ...