The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...

Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve. The July 1 migration deadline for ...

The introduction of Google Analytics 4 (GA4) earlier in 2023 was bound to cause concern. Moving away from the comfort of Universal Analytics, switching to GA4 can feel complex. It’s a comparatively ...

GA4 Data Set Configuration Errors in Looker Studio are a common issue faced by many users when trying to use their Google Analytics 4 (GA4) data. The error, “Looker Studio cannot connect to your data ...

We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google ...

In October, Google made a significant announcement. Its new version of Google Analytics, GA4, would become the default when setting up a new property and prompts to upgrade from existing versions ...