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The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Barry Fiske One of the ...

Whether it’s fun loyalty programs or interactive content, gamification is shaking up digital marketing, making it more engaging and helping brands build lasting relationships with customers. At its ...

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Financial platforms are adopting gamification elements to boost user engagement in an increasingly crowded digital landscape.

Gamification in healthcare is gaining momentum, with attempts to apply gaming principles to improve patient clinical outcomes. This trend establishes the need for a “digital practitioner” who channels ...

Opinions expressed by Digital Journal contributors are their own. What if you could approach life’s challenges the same way you approach your favorite video game? Completing quests, leveling up your ...

Gamification can be a powerful tool to increase engagement. Unfortunately too often it's used to reward trivial activities. Social gamification may help prod people to engage in your community or ...

A few things have come back the past few years and were accelerated during the pandemic. One of my favorite things is the resurgence in board games. Who doesn’t have fond memories of sitting around ...

Gamification is like events on steroids. It gives attendees a sense of achievement, triggers strong emotions of happiness and excitement, and gives your event the much-needed engagement muscle. Want ...