Google Ads has a new help document on AI-Qualified Call Conversions. Google says AI-qualified call leads use Google AI to evaluate call recordings to determine the actual quality of the conversation.

Google now turns call recording on by default for eligible AI-qualified call lead flows. Recorded calls can be analyzed by AI, with call duration and ad interaction used as fallback signals.

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Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in the Google ...