Google announced that DoubleClick Bid Manager, its DSP (demand-side platform), will now feature programmatic audio ads that can be placed on Spotify, SoundCloud, TuneIn, Pandora, and Google Play Music ...

On Monday, Google announced that it would bridge the gap between traditional TV and digital video by giving advertisers the ability to programmatically buy, target and measure traditional TV ads ...

Even as the open internet accounts for 55–60% of time spent online, it attracts only 20–30% of programmatic ad budgets, ...

Google reportedly plans to expand an outdoor advertising business in Germany using a programmatic ad-buying process and lots of data. The digital screens are in public spaces such as train stations, ...

Axis, a multi-product ad tech company building high-performance programmatic infrastructure for publishers and advertisers, ...