On Monday, Google announced that it would bridge the gap between traditional TV and digital video by giving advertisers the ability to programmatically buy, target and measure traditional TV ads ...

Early adopters say the intersection of programmatic and influencer marketing drives real business outcomes, allowing ...

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic ...

The group will address auction transparency, data standards and transaction integrity amid growing programmatic ad spending.— This story first appears at TheDesk.net, a premium source for original ...

NEW YORK and LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace ...

MediaRadar's 2016 Consumer Advertising Report, analyzing ad spend, formats, and ad buying patterns among marketers, found that programmatic ad buying declined 12% in Q1 of 2017 vs. Q1 2016. According ...

Adform, the most powerful and safe media buying platform, today (9th December, 2025) announces a new partnership with RTL AdAlliance, the international sales house of RTL Group, Europe’s leading ...

The answer to that question increasingly points toward pDOOH, bought directly and transparently from owners who have skin in ...

Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends - the rise of sell-side curation, AI-powered brand safety, and the growth of programmatic out-of-home (OOH) advertising ...

New access to programmatic buying makes it easier than ever for CPGs to advertise on In-Store Connect by Quad SUSSEX, Wis., May 8, 2025 /PRNewswire/ -- Quad/Graphics, Inc. (NYSE: QUAD), a marketing ...

An estimated 40% of South Africa’s digital programmatic advertising spend is either wasted, compromised or actively funding ...