Ladies and gentlemen, it’s time to go negative. (And, no, I’m not referring to this year’s presidential race). I’m talking about negative keywords: those words and phrases that are essential to ...

From match types to automation, learn how to make smarter exclusion decisions that align with account goals.

Negative keywords are a great tool that marketers can use to optimize their account performance by limiting the ads served for irrelevant searches, thereby reducing costs. Here I provide an overview ...

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

Account-level negative keywords in Google Ads offer greater brand safety and suitability by allowing advertisers to exclude traffic from all search and shopping campaigns. Advertisers can manage ...

Spread the loveIntroduction to Negative Keywords Strategy 2026 In the ever-evolving world of digital marketing, the tactics that once worked can quickly become obsolete. This is particularly true in ...