IPL 2026 is witnessing a decline in linear TV viewership and advertiser participation, with rising digital and CTV ...

Brands are moving beyond match visibility to full-funnel fan engagement, building deeper connections across the viewer ...

Mumbai: The Indian Premier League (IPL) 2026 season has recorded a significant drop in television viewership, even as the ...

IPL 2026: On the back of 200 run chases across the first two matches, IPL 2026 recorded a combined reach of over 515 million on linear TV and digital, a release stated.

The Indian Premier League (IPL) 2026 season has recorded its best viewership ratings in the opening weekend, with a reach of over 515 million viewers across television and other digital platforms for ...

Higher CTV viewership, fewer brands on TV and rising digital traction signal a shift in how India’s biggest media property is ...

The Indian Premier League (IPL) remains the highest-paying franchise cricket league in 2026 with a team salary cap of $18.1 ...

A stable and strong internet connection is the foundation for 4K streaming. For uninterrupted 4K viewing, users typically ...

JioStar CEO of sports and live experiences Sanjog Gupta delivered a masterclass in sports platform strategy during the APOS 2025 conference, revealing how the Indian media giant achieved its ...

The rapid rise in IPL media rights may slow down in the near future. A recent report by MPA reveals that there may be no significant appreciation in the value of the media rights for the upcoming ...