Amazon’s decision to clean out product reviews written by people who got stuff free in exchange for writing those reviews sounds like a good move to help consumers know what real buyers think. Amazon ...

Do you take any notice of reviewers’ comments when shopping on Amazon? How about the ones that come with the disclaimer, “I received this product for free or at a discount in exchange for my honest, ...

Mobile users acquired through “incentivized” installs can be valuable, according to a new study, if managed properly. The term refers to users who download a mobile application in exchange for ...

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Amazon only allows merchants to give free samples of products to users if they disclose this fact in their review. Usually, these reviewers claim they were asked to give an “honest” review. Despite ...

Amazon is making good on its promise to ban “incentivized” reviews from its website, according to a new analysis of over 32,000 products and around 65 million reviews. The ban was meant to address the ...

The higher each of these is, the more money that follows. In fact, in the extremely competitive mobile gaming industry, the money we’re talking about is around $30 billion. As you might imagine, with ...

“Incentivized advertising” may conjure images of sweepstakes, giveaways and similar gimmicks, but in today’s digital advertising landscape -- where the death of cookies, and privacy regulations, loom ...