Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In today’s marketing landscape, attribution models are commonly ...

A new study from Anthropic, UC Berkeley, and others reveals that AI models may also be learning from each other, via a phenomenon called subliminal learning, not just from humans. Not exactly ...

Full Circle Insights updated its Campaign Influence app with three customizable campaign influence models designed to help users measure campaign success by leveraging insights beyond first and last ...

Built in partnership with CSA, the offering combines dentsu’s media scale, data capability and integrated marketing strength with CSA’s expertise in cultural storytelling, talent partnerships, ...

Microsoft is launching a research project to estimate the influence of specific training examples on the text, images, and other types of media that generative AI models create. That’s per a job ...

Leadership research has long shown that influence doesn’t come from authority alone. But what most leaders still miss is this ...