Add Yahoo as a preferred source to see more of our stories on Google. TikTok appears to be changing hands, but what that means for users is up in the air. Stefani Reynolds/AFP via Getty Images ...

Algorithms are growing ever stronger. They measure and project mirrors of a pattern that once looked like someone adjacent to ...

In the months following Elon Musk’s $44 billion acquisition of Twitter in 2022, my experience with the platform (and perhaps yours too) got quickly, dramatically worse. My algorithmic timeline, better ...

For decades, communications leaders understood the rules of access. If you wanted attention at scale, you went through editors, producers, publishers and journalists. Media gatekeepers decided what ...

Feel like X's algorithm needs work? Elon Musk agrees. Musk isn't a fan of X's algorithm, and he's documenting the company's efforts to improve the technology that decides what you see in the ...