BSN SPORTS Announces Acquisitions of Sports Endeavors and Lax.com to Expand Sport-Specific Offerings

BSN SPORTS, a division of Varsity Brands and a leading marketer, manufacturer, and distributor of team sports apparel, ...
Hosted on MSN

Varsity Brands to buy Soccer.com and Lax.com

Varsity Brands, the cheerleading-equipment company backed by KKR, is buying online lacrosse retailer Lax.com and Sports Endeavors, the holding company that owns Soccer.com, according to four people ...