Add Yahoo as a preferred source to see more of our stories on Google. An altered version of the Levi's logo that reads Levi's. Levii's? Is that a knock-off of the world's most famous brand of jeans?

Designers and corporate lawyers aren’t exactly known for seeing eye to eye, especially when it comes to trademark symbols. What a designer might think of as an unnecessary besmirchment of a beautiful ...

LEVI’S is renowned for its blue denim jeans and the clothing company’s logo is recognizable all over the world. The iconic batwing was designed by Walter Landor in 1967 and has been used in the ...

Irish native who switched from the music industry to the world of sport moving from Universal Music to AS in 2017. A keen runner, soccer player and now discovering the world's fastest growing sport of ...

Logo Life, a new book by Ron van der Vlugt, compiles the stories behind 100 notable logos. Here’s a taste. Just how much a few of the logos have changed will surprise you. Apple’s, for instance, began ...

The logo tee is the latest Levi’s icon to be reimagined by Beyoncé. On Monday, Levi’s and Beyoncé released their first product collaboration from their “Reiimagine” campaign. The pair of men’s and ...