It's called AR Beauty Try-On, and it already has a big partner: M·A·C Cosmetics YouTube is taking the makeup tutorial to the next level. The popular video-sharing platform, which was first launched in ...

There's no question YouTube's beauty bloggers have some of the largest followings, and the platform has become an important place for even the biggest makeup brands to debut their products. Now, ...

Makeup tutorials and reviews are some of the most popular content on YouTube, as they help people learn about new products as well as how to apply them. YouTube is now kicking that experience up a ...

When I think of intricate makeup tutorials on YouTube, images of perfectly blended smokey eyes or precise ombré lipstick come to mind. When I think of optical illusion makeup tutorials on YouTube, ...

Disney released its first virtual makeup try-on experience on YouTube to promote the release of "Maleficent: Mistress of Evil," which debuts in U.S. theaters on Oct. 18. The experimental augmented ...

Whether it's a rainy day, you’re feeling a little under the weather, or leaving your house just holds no interest to you, there are plenty of ways to fill your alone time. Rather than just scrolling ...

Sometimes, you wish you could walk in the shoes of a Disney princess. Who wouldn't want to befriend adorable animals, sing whenever your heart desires, and live that happily every after kind of life?

There's no time like Halloween to dust off your paint brushes and get creating some super cool, spooky makeup. And when it comes to crafting some killer (pun intended) lewks, there's no one else we'd ...

Cool temperatures, golden leaves, and the return of oxblood manicures are all signs that fall is near. You may be trying to savor the last days of summer, but at Black Girl Magic headquarters, we’re ...