Commercial, print and online ads use some form of appeal to reach potential customers. Advertisers use appeal to influence a customer to purchase a product or support a cause. Appeals speak to an ...

In a world of complex, sprawling organizations, authority isn't what it used to be. Sure, you may be the boss, but your title isn't enough to get people to do what you ask. And your command is further ...

Advertisements can humor you, frighten you, delight you or incense you, but if you want to move someone based on logic and reason, your ad had better contain a rational appeal using facts, data and ...