Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Pepsi From a ...

Pepsi paid $1 million for its new logo (even though it looks a lot like other brands' logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden -- until ...

NEW YORK — Pepsi is getting its first makeover since 2008, with a new logo and visual identity that combines classic elements of designs from years past with modern touches. The new design reunites ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Pepsi Pepsi's at it ...

Pepsi changed their logo and label design in the past year, making the new symbol less symmetric and their labels less cluttered with font. The move was made to help Pepsi connect with a new ...

MILAN — Mauro Porcini is currently in Maui, wondering if it’s possible to find decent pasta. Indeed, he’s about as Italian as they come, working for one of the most American companies on the planet.

Ew, have you seen Pepsi’s brand NEW logo? It’s… well, not the most appealing. And while the internet is ABLAZE with hatred over this change, we’re here to show you why Pepsi actually just made a ...

Peter Arnell is now America's first chief brand architect, tasked with unifying 27,000 federal websites by July 4. The studio has already failed accessibility audits.

PepsiCo, the food and bev giant behind childhood favorites like 7UP, Mountain Dew, Lay’s, and Doritos, just got new branding, and it looks nothing like its namesake product. The new PepsiCo brand ...

Pepsi's been doing some crazy things with its corporate logo. Apparently, during a recent redesign of the soft drink's familiar red-, white- and blue-striped ball, designers... Pepsi's been doing some ...