ORLANDO, Fla. – As the 36th season of professional basketball in downtown Orlando approaches for the Orlando Magic, so too does a new marketing brand campaign. The Magic unveiled "Make It Magic" on ...

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Prefer Newsweek on Google to see more of our trusted coverage when you search. Marketers can learn a lot from Hollywood and movie marketing campaigns. The scenes from the original "Top Gun" have ...

Opinions expressed by Entrepreneur contributors are their own. Identifying business needs and crafting communication that focuses on just that — that is the power of account-based marketing (ABM). In ...

Abiodun Oshinibosi, the driving force behind some of the most successful marketing campaigns in the country, is celebrating a big milestone, turning 50. Known for his creative approach and ability to ...

Following the Magic‘s first trip to the NBA playoffs in four years and building off the excitement of last season, Orlando on Thursday launched a new marketing brand campaign: “Make It Magic.” The new ...