Results of a study, commissioned by the Public Relations Global Network, show that marketing and communications executives are "going global," with seven out of 10 saying their organizations currently ...

Enterprise marketing teams need to rethink their processes and desired outcomes if they want to ensure that AI technology ...

If you’re looking to grow your revenue, then focus on shoring up these five key pillars of a modern marketing function. The Fast Company Executive Board is a private, fee-based network of influential ...

Don’t settle for an agency doing grunt work and simply taking orders; make sure they can proactively define a marketing strategy to get you several steps further on the growth path. Don’t spend too ...

Across the remodeling and home services sector, a structural change is taking place in how marketing is managed. For years, many small and mid-sized service businesses treated marketing as a set of ...

According to a survey by McKinsey & Company, CEOs who place marketing at the core of their growth strategy are twice as likely to have greater than 5% annual growth compared with their peers. Yet the ...

Susanne King appointed to coordinate marketing and communications across TTGI and its subsidiaries. The role has been established to align marketing, communications and partner engagement activities ...

Law firms are slowly but steadily adding client-facing business development and sales professionals to their ranks and very often placing them under the leadership of Chief Marketing Officers (CMOs).