Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

AppLovin (NASDAQ:APP), the artificial intelligence-powered mobile advertising company, posted first-quarter revenue and earnings that exceeded Wall Street expectations, supported by continued strong ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

The mobile app market has experienced exponential growth over the past decade, becoming a critical channel for businesses to engage customers, streamline operations, and drive revenue. With billions ...

Facebook on Tuesday announced new features for mobile app advertising on the social-media platform — including autoplay video for app ads. Starting this week, Facebook said, advertisers can buy mobile ...

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the home – the mobile phone – has become the default choice for driving ...

The new suite, launched amid growth in mobile advertising and cross-screen ad tech, aims to improve engagement and ...

Many business owners are not aware of how diverse and flexible mobile marketing is. As someone who offers a range of mobile services, I notice that many potential clients think that mobile marketing ...

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi Advertising, a leading provider of marketing and monetization technologies that help businesses fuel growth, has been named a “Strong Performer” in The ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Modern consumers successfully deal with most everyday tasks like calling a taxi ...