The NBA is coming out of the gates strong with healthy first-round viewership, as the league’s new broadcast network exposure continues to pay dividends in terms of audience growth. Overall, the first ...

NBA playoffs leave viewers scrambling. And media news.

The NBA’s first playoff round averaged 4 million viewers per game, the highest since 1993, driven by NBC’s return to broadcasting games and expanded national exclusivity. Game 7 between the 76ers and ...

The first round of the 2026 NBA playoffs made history, highlighted by the Philadelphia 76ers' seven-game series win over the ...

The 2025-26 NBA regular season generated 170 million viewers for games on ABC/ESPN, Amazon Prime Video, NBC/Peacock and NBA ...

NBA playoff ratings reportedly hit a 33-year high, but misleading comparisons involving new Nielsen metrics and broadcast ...

Playoff games on the league's broadcast partners are averaging 3.91 million viewers per game in the first round.

We are a week and a half into the NBA playoffs, and the league continues to see strong viewership numbers. Through 27 ...

The league averaged around 4 million viewers across NBC, ABC, ESPN and Prime Video. That's is up 22% from 3.27 million last ...

The first round of the 2026 NBA Playoffs has already shattered viewership records dating back to 1993 with Michael Jordan.

NBC Sports Averages 4.9 Million Viewers for 13 NBA Playoff Games on NBC and Peacock from April 19-28, the Most-Watched for ...

Here's how the NBA metrics performed during the 2025-26 season for viewership, attendance, social engagement and more.