Samsung’s virtual reality collaboration with NYX Professional Makeup may be a sign that the retail industry, particularly the beauty sector, is starting to wrap its head around VR and its place in ...

With social media, it’s now easier than ever to access a broad range of makeup tutorials — complete with information on exactly which products are being used. To take the experience to the next level, ...

NYX Professional Makeup is partnering with Samsung for an in-store virtual reality experience, according to a company press release. NYX said it will use Samsung's Gear VR Controller technology, which ...