PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re ...

Not all PPC questions are equal. Learn how to match your response to the question type using process, data, context, and ...

Bluesky is quickly gaining attention as a growing social media platform – but what does that mean for the PPC community? Here’s what you need to know and how to prepare for potential ad opportunities ...

Marketers face AI news every day, and it’s almost impossible to keep up. AI agents are on the rise, but many are still in early development, beta testing, or lack real market adoption. So let’s skip ...

TikTok now has over a billion users worldwide and is still operating as a somewhat new social media platform, having found mainstream success three years ago. In the beginning, it was clear that this ...

A month’s ad budget often disappears into broad keywords while a small business closes up for the night and stares at the numbers. That kind of moment is where a different PPC (pay-per-click) habit ...

Every law firm judges the success of their PPC campaign differently; some judge the efficacy of their Google Ads campaign by clicks, some by impressions, and others by traffic to their site. But ...

Microsoft’s AI ad strategy looks different from Google’s. Here’s what PPC managers may be missing and which updates deserve a ...

Most businesses running paid search campaigns have a rough sense of who their competitors are in the paid search auction, but ...

Greg Finn is the Director of Marketing for Cypress North, a company that provides digital marketing and web development. He is a co-host of Marketing O'Clock and has been in the digital marketing ...